When it debuted in November 2019, Tesla's sci-fi-inspired Cybertruck pickup created a tonne of buzz for the company.
Now, though, with the firm anticipating missing the pickup's intended delivery date of late-2021 by at least two years,
the eagerly anticipated but still elusive product has somehow grown to weigh down Tesla.
Its problems are made worse by the fact that battery-electric pickup competitors are no longer just theoretical; they are really being produced and getting into customers' hands.
Ford has already announced that it has boosted its production projections for the new F-150 Lightning BEV truck,
and Rivian R1T and GMC Hummer EV are quickly closing the gap on the segment's premium end.
Additionally, before the Cybertruck, we anticipate battery-electric versions of the Chevrolet Silverado, GMC Sierra,
and RAM 1500 to be available. This means that Tesla's rival will be entering a crowded market rather than the one it had intended to have to itself.