Dodge introduced the Coronet-based Charger to compete in the “hot” personal luxury car segment. But it wasn't until 1970 that it was appreciated.
One of the few, if not the only automaker still adhering to its muscle car heritage is Dodge as we know it today.
While Dodge continues to produce authentic muscle cars, the Ford Mustang and
the Camaro have transformed into sports coupes that capitalise on their pedigree to drive sales.
Manufacturers were keen about having a badass muscle under their name in the 1960s.
With the Mustang, Ford gave it impetus and completely changed the auto business in the United States.
Ford and its subsidiary, Mercury, were humming along very nicely with the Mustang.
With Dodge, Chrysler was prepared to occupy the distinctive market niche.
It was intended to position a fastback coupe between the Ford Mustang and the more opulent Ford Thunderbird.
The muscle car era was in full swing throughout the 1960s and 1970s, and
each new model had a compelling backstory or clever marketing strategy that encouraged competition.
In order to participate in the "hot" personal luxury and specialty automobile category, Dodge unveiled the Coronet-based Charger in 1966.
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